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Studying a language improves
communication skills and the ability to work with others, and increases
problem-solving skills.
A language qualification can lead
to jobs in sectors as diverse as the media, tourism, banking and
computing.
With one in five companies losing
business because of language and cultural barriers, it is increasingly
important for international businesses to address these obstacles to
success. Appreciating that individuals from different cultural
backgrounds have different cultural norms, practices and expectations is
vital for success in international business.
Companies wishing to trade with,
and sell to, non-English speaking customers will be three times more
likely to succeed if using the customer’s own language.
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